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Ian Barnard

5 quick tips for better marketing

Published about 2 years ago • 1 min read

Faisal and I have been posting some good marketing tips on LinkedIn recently - here are some of the best ones!

1) Brand building

Digital video is the most cost-effective way to build a brand in 2024.

It lets you tell short stories that raise awareness and shape the perceptions of your brand, at a fraction of the cost of click-based ads.

2) Messaging

Saying less communicates more.

Resist the temptation to say too much.

Focus on your key messages and repeatedly drive them home.

3) Measuring brand

How do you measure campaigns that drive long-term goals instead of short-term clicks?

Here's the simple dashboard we use to track the performance of digital-video brand campaigns.

​Brand Video Dashboard.pdf​

4) Pricing

Don’t assume you know what people are willing to pay.

Price is the value at the heart of marketing, and the real test of your business and products.

It’s the most powerful lever of performance that a marketer can pull; increasing your price by just +1% delivers a +10% increase in profits across the bottom line.

5) Positioning

Being seen as different increases brand value.

Look around at what everyone else is doing - then do the opposite.

Want more tips like this?

Follow Faisal and myself on LinkedIn - we post a handful every week.

Whenever you’re ready, here are 4 ways we can help you:

  1. ​Positioning: Find the sweet spot between what makes you unique and what makes people buy
  2. ​Planning: Win over the C-suite by proving the impact of brand on the bottom line
  3. ​Promotion: Reach more customers and acquire them for less with always-on brand campaigns
  4. Portfolio: Streamline your offerings and make it easier to buy with a brand portfolio strategy

Thanks for reading,

Faisal Siddiqui​
Founder

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Z: Book a call​
W: creativebusinesscompany.com​

Ian Barnard

I'm the Strategy Director at the Creative Business Company. Subscribe for marketing guides, insights and deep dives.

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