I'm the Founder of Creative Business Co. Subscribe for marketing guides, insights and deep dives.
The best (free) marketing guides online
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Hi, it's Ian. There’s always a guiding thought going through my head whenever I write marketing content: “No-one cares about you. They only care about what you can do for them.” As general life advice it’s a bit depressing, but it’s also the perfect mindset for creating really good newsletters, social posts, and ads. Don’t talk about yourself - focus on what other people want and how you can help them. You might feel I’m breaking this rule by asking you to check out our new website. My response when marketers do this is usually "...uhh, why should I? What’s in it for me?" But I think there’s one good reason to care… It’s filled with free marketing guides, tips and tricks to read, watch and listen to. Over the past few years we’ve created a lot of free marketing reports, guides and whitepapers. We’ve also shared 15+ years of positioning, planning and branding experience across hours of social media posts, podcasts and videos. Instead of wading through our social feeds, you can now find all of this content quickly and easily. Scroll down each Solutions page to find a free resource library for:
So if you’re stuck on something and need inspiration or support, check it out!
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Faisal Siddiqui
I'm the Founder of Creative Business Co. Subscribe for marketing guides, insights and deep dives.
Your brand lives in a deck. It should live in your business. Own the room 🎙️ • Most brand strategies live in marketing. • The strong ones live in sales, onboarding, and the product roadmap too. The line worth keeping: if your brand only shows up in campaigns, you don't have a brand strategy. You have a style guide. Use it the next time someone treats brand as a marketing job. 👉🏼 The 3 levels brand has to live in A brand idea has to be active in three places to build any real advantage. 1....
"We empower teams to transform operations." Nobody knows what that means. Own the room 🎤 • Most brand strategies describe what a company believes. "We empower teams to transform how they work." • Every competitor could say the exact same thing, which tells a buyer nothing. • A real brand idea describes how you compete, not what you believe. The test: if it can't tell you who your customer isn’t, it isn't a strategy. It's a mood board. Run that test on your own positioning before the next...
You're running ads nobody remembers. Here's why. Own the room 🎤 • An impression lasts hours. A memory lasts years. • Most B2B media plans buy a lot of the first and almost none of the second, then wonder why the spend isn't moving anything. • An impression is a moment of exposure. A memory is what makes a buyer think of you six months later, when the deal is real. Next budget review, ask which one each line is actually buying. What actually sticks 👇🏻 Memory forms through four things: Multiple...