I'm the Founder of Creative Business Co. Subscribe for marketing guides, insights and deep dives.
Your buyers already know who they're going to pick. It's probably not you.
|
βFaisal Siddiqui
I'm the Founder of Creative Business Co. Subscribe for marketing guides, insights and deep dives.
Your brand lives in a deck. It should live in your business. Own the room ποΈ β’ Most brand strategies live in marketing. β’ The strong ones live in sales, onboarding, and the product roadmap too. The line worth keeping: if your brand only shows up in campaigns, you don't have a brand strategy. You have a style guide. Use it the next time someone treats brand as a marketing job. ππΌ The 3 levels brand has to live in A brand idea has to be active in three places to build any real advantage. 1....
"We empower teams to transform operations." Nobody knows what that means. Own the room π€ β’ Most brand strategies describe what a company believes. "We empower teams to transform how they work." β’ Every competitor could say the exact same thing, which tells a buyer nothing. β’ A real brand idea describes how you compete, not what you believe. The test: if it can't tell you who your customer isnβt, it isn't a strategy. It's a mood board. Run that test on your own positioning before the next...
You're running ads nobody remembers. Here's why. Own the room π€ β’ An impression lasts hours. A memory lasts years. β’ Most B2B media plans buy a lot of the first and almost none of the second, then wonder why the spend isn't moving anything. β’ An impression is a moment of exposure. A memory is what makes a buyer think of you six months later, when the deal is real. Next budget review, ask which one each line is actually buying. What actually sticks ππ» Memory forms through four things: Multiple...